Next we design some concept logos for the brand. This is where we try out different styles and ideas for the logo. Colour pallets are explored aswell as different fonts. Once we have a few ideas we lay them up in 3 different versions of the logos horizontal, vertical and simplified. This is then sent out to the customer for feedback and we then develop and repeat the process until it is complete. Research is carried out throughout the entire process.

Once the final logo design is approved, we prepare a logo package. This includes multiple file formats for both print and digital use, ensuring clarity and consistency wherever the logo appears. We provide the logo in formats such as:

• JPEG
• PDF
• PNG

To ensure future branding remains consistent, we create brand guideline documents tailored for the businesses branding. It covers correct usage of the logo, fonts, colour codes, spacing rules, and improper usage examples. Acting as a referance point for all marketing and media that is created in the future.

For the signage, we explored concepts that would tie both locations together under the Somerset Automotive name. We considered the placement of the signage, how large it would need to be based on the visabilty for people passing by, and what message the signage needed to convey. Aiming to create signage that stands out as professional and recognisable.

After working through feedback from our concept art we developed the final designs for both sites. We then chose a supplier to manurfacture the signage for us and delivered it to the client.

The final signage was installed across both sites. The result is a professional and welcoming presence that reflects the quality of service Somerset Automotive provides. The consistent look reinforces the brand creating a strong connection between both locations.

To complete the branding package, we designed and created professional business cards for Somerset Automotive aligning with the rest of the brands marketing.

The website was designed specifically for the motor trade and to reflect the professionalism of the Somerset Automotive brand It is fully responsive, optimised for search engines, and easy to navigate. Each page features clear calls to action and relevant information, helping potential customers quickly find what they need. The website allows you to book an MOT, browse cars for sale and learn more about the business. The design is aligned with the brand guidelines, creating a seamless experience from signage to screen.